NS ARC to Reveal New Brand at FABTECH

NS ARC will be attending this year’s FABTECH at the McCormick Place, Chicago, on September 11-14, 2023, where it will unveil its new brand as a wholly dedicated welding wire manufacturer.

NS ARC’s rebranding as the leading dedicated women-owned manufacturer of welding wire in the U.S. brings forth a series of changes to the company, including the launch of a brand-new website, the opening of a dedicated Welding Lab and the renewal of the Pit Crew team.

This dedication to changing the welding industry by providing welders with top-quality welding wire products will be demonstrated at this year’s FABTECH, the premier event for the metal fabricating industry. This is where welders, distributors and manufacturers can gather to witness exhibits showcasing high-tech machinery, network with industry professionals and metalworking experts and immerse themselves in the latest trends and techniques.

FABTECH first began in 1981 as a regional trade show before growing into North America’s largest premier event for metal forming, fabricating, welding and finishing where world-class exhibits showcase the latest in machinery and techniques. At the forefront of serving the metal fabricating industry, FABTECH hosts a wide variety of exhibitors whose expertise includes metal forming, fabricating, tube and pipework, welding and finishing processes.

Every year, FABTECH welcomes more than 65,000 visitors from more than 90 countries. In addition to exhibitions from industry leaders displaying their latest innovations, the event also hosts technical education sessions, dynamic keynotes, expert panel discussions and other special events.

This event has become the ideal platform for industry players to reveal their latest innovations and strategic shifts, and this year, NS ARC is taking center stage to showcase its transformative move to change the industry as a dedicated source of quality welding wire.

“Fabtech is always an excellent opportunity to interact with customers and other industry professionals, and we are most excited for this year’s event as the platform to premier our new welding filler metals brand, NS ARC™,” said Scott Funderburk, DW-National Standard-Stillwater, LLC Vice President & General Manager. “This branding transformation builds on decades of history, our solid commitment to our customers, and sparks a new trajectory of innovation and service, and we are thrilled to share it with everyone at this year’s FABTECH Expo.”

At the prominently displayed Booth #B35022, NS ARC will showcase its comprehensive lineup of welding wires, each designed to meet the diverse and demanding expectations of welders across various sectors. Attendees will have the opportunity to get their hands on a sample spool of top-quality welding wire with a chance to gain insight directly from the expert manufacturers.

The new brand identity of NS ARC signifies its commitment to a more customer-centric role in the industry. Along with showcasing its welding wire, NS ARC will provide more information on its dedicated service team, the Pit Crew. This team will provide personalized assistance and guidance directly to customers. NS ARC’s industry professionals will schedule on-site visits to evaluate facilities and welding processes utilizing multi-faceted criteria.

Additionally, more insight into NS ARC’s new sales certification training program will be available. Distributors who are interested in expediting their growth or maximizing revenue and incentives can glean much information from NS ARC’s professionals as they describe the available training resources.

Industry professionals and welding enthusiasts attending FABTECH 2023 will have the opportunity to engage with the company's experts, witnessing the unique features and advantages of their welding wires firsthand.

As the countdown to FABTECH 2023 continues, the welding community eagerly awaits the moment when NS ARC takes the stage to showcase its vision for the future of welding wires. With a focus on quality and performance, NS ARC is poised to reinforce its reputation as a leader in the welding industry.