NS ARC Launches NEO-ARC™ and Reflects on All-American Giveaway
Oct 29th 2024
Stillwater, Okla. – October 2024 – NS ARC, the largest dedicated women-owned welding wire brand in the U.S., recently partnered with Yoder Smokers and All Things Barbecue to offer fans of both welding and barbequing the opportunity to win a Yoder Smokers professional pellet grill along with other exciting prizes.
NS ARC designed the giveaway to highlight the launch of the new NEO-ARC consumer-centric brand, as part of the company’s transformative move to change the industry as a dedicated source of quality welding wire. This new brand will offer smaller packages of copper-coated and copper-free welding wire, targeting casual welders, hobbyists and smaller business owners.
The decision to target a new customer segment and open doors to new markets is driven by a desire to expand reach and accessibility in the welding industry. This initiative aims to bring the same high-quality industrial wire products that had helped its success in traditional markets to a broader audience, including casual welders. By doing so, NS ARC seeks to diversify its customer base and capitalize on previously untapped opportunities in the welding industry. This strategic move is aimed at increasing market share and establishing NS ARC as a versatile diverse brand in their industry.
The NEO-ARC product lineup was designed to unite industrial strength with artisanal skill. NS ARC is thrilled to announce the availability of its premium wire, trusted by industry leaders—now conveniently packaged for individual customers. The NEO ARC brand represents a commitment to empowering welders with the tools needed to achieve professional-grade results in every project.
NEO-ARC offers a diverse range of welding wires to cater to varying requirements and preferences. The lineup includes copper-coated and copper-free options, ensuring compatibility with different welding applications. Available in convenient sizes of 11lbs and 33lbs, these wires accommodate both lighter consumer projects and larger industrial demands. With diameters ranging from 0.030” to 0.062”, welders can choose the best wire for their specific requirements, ensuring optimal quality and performance.
“We are passionate about connecting with our communities and conveying the values that are inherent in them,” said Chris Pruett, product manager at NS ARC. “We share these values of pride in rugged and well-built craftsmanship with Yoder Smokers, which made this collaboration a no-brainer.”
For this giveaway, NS ARC teamed up with Yoder Smokers, manufacturer of handcrafted, American-made grills and smokers, and All Things Barbecue, seller of grills, smokers, tools, sauces and rubs, to showcase its dedication to delivering trustworthy and quality products to support welders at every skill level, from industrial manufacturers to hobbyist crafters. It was a natural fit, as some Yoder Smokers products are made using NS ARC welding wire.
The single grand prize winner of the All-American Giveaway, Kelly V., of Michigan, received an American-made Yoder Smokers YS640S Competition Pellet Grill, an All Things Barbecue $250 gift card with a variety pack of premium barbecue essentials, four 11lb high-quality Spools of NEO ARC Copper-Coated Welding Wire for DIY crafting, repairs, fabrications or household improvement projects, and a ‘swag pack’ collection of wearable NS ARC goodies including an NS ARC 50th Anniversary black fleece hoodie and orange T-shirt, an orange and black trucker hat and one pair of welding gloves, the entire collection of prizes valued at over $3,000. To be notified about the next giveaway opportunity, see our website footer email-signup and complete the form.
"I was blown away when I heard I had won this prize. I have not had a chance to use it yet but am looking forward to featuring the smoker on our patio as soon as it is finished. The quality and finish of the smoker is the best I have ever seen. My first smoke will be Alaskan salmon that my wife and I caught this summer on a charter. As a recent retiree, I'm excited to try my hand at welding using the welding wire that came in the prize package. I want to thank everyone involved in the giveaway as it has been a wonderful experience every step of the way. Job well done! Thanks again from this very happy fella."
NS ARC is proud to collaborate with other Made-in-America brands. This is especially true with companies like Yoder Smokers who utilize NS ARC welding wire to expertly manufacture their professional grills and smokers.
“This collaboration reflects both companies’ passion toward extreme craftsmanship and attention to detail,” said Pruett. “We both want our customers to have amazing experiences when using our products.”